Smorgasburg LA Activation
Content Production, Influencer Marketing, Social Media
Leading Thai beer brand Chang Beer recently launched in the USA and wanted to position themselves as a premium lifestyle brand for hip millennials. Their current branding and reputation in Thailand was that of a cheap beer for backpackers. We partnered with Smorgasburg in Los Angeles for a beer garden takeover throughout the summer.
• Tapped into top local food and fashion influencers to attend the event and host social media contests.
• Created a series of stylized promotional videos for a targeted ad campaign.
• Created a series of activations at the event including beer cap plinko, custom engraved beer mugs, and a printable photo booth.
- Note: Project completed while at Curate Directive.