Content Production, Influencer Marketing, Social Media

Chang Beer

Project details


Chang Beer


Smorgasburg LA Activation


Content Production, Influencer Marketing, Social Media

Leading Thai beer brand Chang Beer recently launched in the USA and wanted to position themselves as a premium lifestyle brand for hip millennials. Their current branding and reputation in Thailand was that of a cheap beer for backpackers. We partnered with Smorgasburg in Los Angeles for a beer garden takeover throughout the summer.


Key Tactics:

•   Tapped into top local food and fashion influencers to attend the event and host social media contests.

•   Created a series of stylized promotional videos for a targeted ad campaign.

•   Created a series of activations at the event including beer cap plinko, custom engraved beer mugs, and a printable photo booth.


  • Note: Project completed while at Curate Directive.
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